Client
NOYACK
Concept
Dashboard
Mobile App
NOYACK
Client
NOYACK
Year
2026
Scope of Work
UI
Location
New York
NOYACK is a modern investment platform focused on alternative assets, financial education, and long-term wealth strategies. The goal of this project was to elevate the brand’s digital presence through a premium visual language that communicates trust, clarity, and sophistication while supporting ongoing marketing initiatives.
How do we get users to invest in alternative assets?
We targeted HENRYs (High Earners Not Rich Yet) — millennials with strong incomes but low investment activity sitting in idle cash, with an interest to invest.
What we observed:
- High disposable income sitting in cash or low-yield savings
- Strong interest in wealth-building
- Overwhelm around investment options
- Low trust in traditional financial institutions
- A gap between consuming financial content and taking action
First thing was to redesign their site!
Using a sitemap I organized the platform into two main paths—Learn and Invest—with supporting pages like onboarding, dashboards, and the Financial IQ Test, guiding users smoothly from education to action.
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Story Research
I mapped and compared the homepage structures of SoFi, Stash, Range, and Carry. Rather than just looking at features, I analyzed the sequencing of each section — from navigation to sign-up. I bucketed each platform into generalized investing or specialized investing, then broke down how their story unfolded.
Turning Research into Structure
With a clearer understanding of the competitive gaps, I transitioned into wireframing. I leveraged Relume as an AI-assisted tool to accelerate early page creation, quickly generating structural layouts that I could refine and adapt.
This approach helped me focus on user flow and messaging hierarchy first, before investing time in detailed UI design.
Website Redesign
Re-designed the website with the two sides of the business which were “learn” and “invest”. Moreover all CTA’s lead to the web app sign-up where users could see academy lessons and more.
Mobile Screens
The prototype integrated with Plaid to securely connect users’ bank accounts, automatically pulling transaction data to generate a live wealth profile. By connecting their financial accounts, users could instantly see their net worth, debt breakdown, cash flow trends, and emergency fund health populate within the dashboard.
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Shaping the Fundraising Story
To test how narrative framing impacts trust and engagement, I developed two landing page variations built around different AI positioning strategies. We then conducted A/B testing to attract potential investors.
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